LinkedIn's Measurement Insights Tool

Show Resources:

Here are the resources we covered in this episode:

• Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
• Rate/Review
• Email us with any questions, suggestions, or corrections!

Summary:

In this episode of The LinkedIn Ads Show, host AJ Wilcox unpacks LinkedIn’s newest analytics feature: the Measurement Insights tool. Rolled out starting in late October, the tool aims to help advertisers better evaluate performance across the full funnel—awareness, consideration, conversion, and even revenue—by leveraging CRM data and analyzing up to 50 recent touchpoints per user. AJ explores each section of the tool, shares where it shines, and gives honest commentary on areas where it still falls short—like campaign-level granularity and efficiency-based measurement.

Key Takeaways:

1. Funnel Performance is Bucketed by Objective – LinkedIn assigns campaigns to funnel stages based on the objective selected (e.g., brand awareness = top of funnel), which may not reflect actual strategy or intent.

2. Powerful Visual Reporting with Limitations – While the new performance charts allow overlaying up to three metrics, they can’t be drilled down to specific campaigns or ads—only grouped by funnel stages.

3. AI-Driven Company & Member Insights – The tool uses behavioral data to show which companies and job roles are progressing through your funnel, offering high-level targeting intelligence.

4. CRM Integration Unlocks Revenue Attribution – If connected, the tool shows lead progression through to closed-won, giving a more complete picture of business impact.

5. Top Performer Logic = Volume, Not Efficiency – LinkedIn defines “top” as highest volume of key results, not best cost-efficiency, which can mislead performance conclusions.

Next Steps:

• Check if you have access: In Campaign Manager, look for “Measurement” in the left-hand nav. If it replaced “Analyze,” you’ve got it.

• Explore and experiment: Play with filters, toggle between individual and company views, and test different funnel stages for insights.

• Connect your CRM: Unlock deeper revenue and sales performance insights.

• Give feedback to LinkedIn: Share what’s useful and what you’d like improved. The tool is still early in development.

• Join the LinkedIn Ads Fanatics community: To learn how other advertisers are using the tool and swap strategies, visit fanatics.b2linked.com.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 159