Decoding Sales Episode 37: Avoid this founder-led sales mistake
Jul 16, 2024
34:21
Peter and Alex discuss one of the most common founder-led sales mistakes he's seen early stage founders make: assuming they have a brand when initiating outbound sales.
They dive into:
- Why establishing a digital footprint ahead of going outbound is important
- The value of offering lead magnets and thought leadership content ahead of asking for a meeting
- Why personalization may not be what it once was
- How to get your digital brand started and tips to start posting on LinkedIn
For the next episode they'll dive into Founder-Led Sales Mistake #2 so stay tuned for that discussion!
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