Eric leads a panel discussion about flavored whiskey at the 2024 American Distilling Institute Conference and Trade show in Baltimore, Maryland. The esteemed panel includes:
- Virginia Miller, The Perfect Spot, World's 50 Best
- Brad Nichols, Flavor Man
- Sara Sergent, Alpine Distilling
- Keven Szady, Murlarkey Distilled Spirits
We cover a range of important topics in this discussion, all related to the art and craft of bringing flavored whiskeys to market in a crowded and opinionated market. Some of the specific threads we pursue include:
- Who's drinking flavored whiskey and how we can grow that demographic
- Using chefs, bartenders, and culinary inspiration as fuel for product development
- Navigating the regulatory grey areas pertaining to flavored whiskey and distilled spirits specialties
- Optimizing your formulation when using both fresh botanicals and manufactured specialty flavors
- How to approach branding and product placement of flavored whiskeys within an existing portfolio with other, non-flavored whiskeys.
- What might set a "high-end" flavored whiskey apart from the perceived "low-brow" options that currently crowd the shelves.
- And much, much more
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