Front Burner

What’s up with these political polls?

Nov 4, 2024
David Coletto, Founder and CEO of Abacus Data, dives into the fascinating world of political polling. He discusses the historical evolution of polling and the challenges posed by new technologies and demographic shifts. Coletto highlights critical cases where polls faltered, like the 2016 U.S. election, and unpacks the significance of polling weighting for accuracy. He also explores how polls can sway public perception and electoral outcomes, emphasizing the complexities of predicting results in closely contested races.
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