Episode 01 - Amanda Whiteside - Building Companywide Credibility in Revenue Enablement

Amanda Whiteside is a trailblazer for Enablement at Freshworks and has made significant strides in transforming the field while championing female empowerment.  She highlights the importance of building credibility for enablement to secure organizational support and stresses the need to align initiatives with business outcomes.  Amanda also recognizes the unique challenges of global enablement, emphasizing the importance of prioritization and tailoring content to different teams.  She believes leveraging technology and AI can significantly enhance the enablement process and underscores the critical role of collaboration between marketing and enablement.  For aspiring leaders, she advises focusing on understanding stakeholder pain points to drive success.

With over 15 years of experience driving transformative initiatives for Fortune 100 companies, Amanda is currently the Global Vice President of Revenue Enablement at Freshworks, the leading provider of Cloud-based Customer Engagement software. In this role, she leads high-impact teams to create customer-centric solutions that deliver measurable growth.

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