The Wealthy Barber Podcast #7 — Richard Coffin (The Plain Bagel): "Finfluencers" and Behavioural Finance
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Jan 14, 2025 Richard Coffin (The Plain Bagel), a CFA/CFP and portfolio manager who teaches investing on YouTube. He dives into the rise and risks of finfluencers, how to evaluate online financial advice, and the realities of paid promotions. He also explores behavioural finance topics like loss aversion, confirmation bias, recency bias, and framing, and why these biases matter for everyday investors.
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Origin Of 'The Plain Bagel' Name
- Richard named his channel 'The Plain Bagel' after a quirky professor phrase: 'If you can't afford the cream cheese, get the plain bagel.'
- The name fit his goal of simple, approachable financial education and stuck as his brand.
Timing And Industry Access Drove Growth
- Richard credits timing and platform moments (crypto, meme stocks) alongside his industry background for channel growth.
- Working at a small firm allowed public content creation that big institutions often restrict.
Three-Point Filter For Finfluencers
- Evaluate finfluencer content by checking motivation, qualifications, and consistency before trusting it.
- Use those three checks as a quick filter to spot hidden marketing or low-quality information.
