The A.I. Advantage Show™ Evolvepreneur® AIS002:002 [Leanne Shelton] Embracing the Enemy - From Copywriter to ChatGPT Trainer
Welcome to the Evolvepreneur A.I. Advantage Show
Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business.
My very special guest today is Leanne Shelton ...
Leanne trains business owners to use ChatGPT effectively to improve their copywriting. While ChatGPT can produce decent initial content, users need to refine it to match their tone of voice and fix errors. Leanne teaches people how to craft good prompts and edit ChatGPT output to make it sound more natural. Copywriters can embrace AI tools like ChatGPT by using their skills to advise and edit AI-generated content. Leanne argues that copywriters' skills are still relevant, they just need to adapt and use AI to increase their profits. Her key advice is to never accept the first draft from ChatGPT, but take the time to properly review and edit it.
Key Moments:
- Copywriters still have an important role to play even with the rise of AI tools like ChatGPT. They can act as advisors, trainers and editors to improve the AI generated content.
- The key is for copywriters to embrace AI tools and use them to their advantage rather than seeing them as enemies. They can increase their profits by using AI to generate initial drafts and then editing them.
- Knowing how to properly prompt ChatGPT and then edit the output is crucial to producing high quality content. Copywriters can train clients on how to do this effectively.
- Defining the right tone of voice and avoiding sensitive words is important when prompting ChatGPT. Following up with additional prompts can also improve the output.
- Copywriters can still add value by providing structure, examples, stories and personal touches that ChatGPT cannot generate on its own.
- Being transparent with clients about using AI tools can help maintain trust as long as the final content is high quality.
- Some copywriters have been resistant to AI, but with proper training and techniques, AI can be a useful tool rather than a threat.
- Copywriters who learn how to properly use AI may develop better writing skills themselves through osmosis, though there is a risk some may just take the easy way out.
- The key advice is to never accept the first draft from ChatGPT and always review and edit it carefully.
- Copywriters should keep an open mind and see how they can adapt their skills to the new AI era rather than fearing technology.
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