On this episode of The Community Exchange Podcast, we welcome Louise Story, Chief Executive Officer at Atlas Obscura.

In our discussion, Louise and MSG cover:

Louise’s rise from award-winning investigative journalist to Chief Product & Technology Officer and now CEO of Atlas Obscura
How Google and social algorithms reshaped newsrooms, and why AI may flip the script again
Why “new news” is now more valuable than ever in the age of LLMs
Challenges facing publishers reliant on evergreen or repackaged content
Shifts in user behavior around search, queries, and the desire for answers
Lessons from building product, editorial, and tech at legacy media giants
What content companies must do to survive in a post-cookie, post-search world
The power of community contribution, curiosity, and mission-driven journalism

And more.

New episodes of The Community Exchange Podcast are released each week.

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