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The Town with Matthew Belloni
The 'Joker 2' Mega Flop and a New CEO at Sony Pictures
Oct 7, 2024
Lucas Shaw, a Bloomberg reporter specializing in media and entertainment, joins to dissect the underwhelming reception of 'Joker: Folie à Deux' and its effects on Warner Bros. Discovery. They discuss Sony Pictures’ unconventional strategy of avoiding the streaming war while focusing on partnerships, including with Netflix. Recent leadership changes at Sony, including the new CEO, are also highlighted. Shaw shares insights on the evolving challenges in Hollywood and how Sony's reliance on existing franchises may affect its future.
33:28
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Quick takeaways
- The underperformance of 'Joker: Folie à Deux' highlights the critical impact of marketing missteps and audience expectations on box office success.
- Sony Pictures' strategic choice to avoid the streaming wars has allowed it to maintain financial stability, raising questions about its future in digital distribution.
Deep dives
Sony's Strategic Approach to Streaming
Sony Pictures has notably remained outside the streaming wars, opting instead to act as a third-party provider by licensing its content to various platforms. This decision has allowed Sony to maintain a stable financial footing, avoiding the substantial losses faced by competitors like Paramount and Warner Bros. With their lucrative Netflix output deal running until 2027, Sony has capitalized on this strategy, ensuring that their movies have a significant audience once they leave theaters. However, this approach may limit Sony's long-term potential in digital distribution, raising questions about what the future holds as the industry continues to change.
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