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The Unscheduled CEO

03: Our #1 MOST EFFECTIVE Marketing Tactic + How We Started AJ&Smart (by accident)

Jan 24, 2023
Learn about the most effective marketing tactic used at AJ&Smart, how the company started with zero clients, the brand of sunglasses favored by Pierce Brosnan, and the secret behind the naming of AJ&Smart.
01:33:29

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Quick takeaways

  • The most effective marketing technique at AJ&Smart is highlighted, emphasizing the importance of innovative strategies for business growth.
  • How AJ&Smart was founded unexpectedly with a lack of initial clients or connections, showcasing the power of seizing opportunities and taking action.

Deep dives

Pierce Brosnan Essentials

Pierce Brosnan shares his essential items, including sunglasses, Birkenstock sandals, sketching pencils, tequila, and more. He emphasizes how each item plays a unique role in his daily life and personal style.

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