The Community Monetization Playbook | Tamanna Dhamija @ Convosight

As joyful as it sounds, motherhood can also be a painful journey. The extent of decisions taken by new mothers is bound to make them nervous and apprehensive.

In this episode of the Founder Thesis, Akshay Datt speaks with Tamanna Dhamija, Co-founder, Convosight. She is an alumnus of MDI, Gurgaon and has previously worked in the Investment Banking domain. But like many entrepreneurs, she realised that there was more she could do.

Stemming from her own experiences as a new mum, she started Baby Destination in 2016, with the mission to assist the discovery journey of first-time mothers and in doing so, organically built India’s largest parenting community.

It was in 2018 when Baby Destination was selected for Facebook Community Leadership Program (FCLP), the idea behind Convosight was born. Her goal to combine content with community, lead her to realise community marketing as a business opportunity, and this became the foundation on which Convosight stands today.

Tune into this week’s episode to hear how Convosight empowers businesses to gain insights from their online communities while using technologies like data analytics and machine learning to help brands leverage communities.

What you must not miss!

• Building India’s first organically grown online parenting community.
• Building and scaling an analytics SaaS platform business.
• Leveraging online Community Marketing to advise high profile brands.