Why Retention is the new Acquisition | #163 Danielle Butera

In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.

On the Show Today You’ll Learn:

• What is retention
• Why is retention the new acquisition
• How to keep a customer
• How to bring a customer back to your store
• How does SMS marketing improve customer retention

Links & Resources

Website: https://www.yotpo.com/
Socials: https://www.facebook.com/yotpo
LinkedIn: https://www.linkedin.com/company/yotpo/
Twitter: https://twitter.com/yotpo
Instagram: https://www.instagram.com/yotpo/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3FrhTSO

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