The Herd with Colin Cowherd 3 & Out - Rams have extended head coach Sean McVay, San Francisco 49ers CEO Al Guido stops by
Feb 3, 2026
Al Guido, CEO of the San Francisco 49ers and longtime team executive, talks about running stadium operations and expanding the franchise business. He describes how the 49ers won a Super Bowl bid and how hosting major events works alongside the World Cup. He also covers organizational leadership, relationships with the coach and GM, and advice for newcomers to sports.
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McVay's Longevity Forces Aggressive QB Strategy
- Sean McVay has proven elite coaching success despite early doubts and youth, becoming a franchise-defining leader for the Rams.
- His long-term value forces teams to aggressively pursue veteran quarterbacks rather than gamble on poor QB draft classes.
Money Reshapes Coaching Careers
- High NFL coaching salaries let veteran coaches step away without financial pressure, changing career choices and league dynamics.
- That wealth makes teams more likely to lavish resources to retain or replace elite coaches like McVay.
NFL's Global Expansion Playbook
- The NFL is executing a global expansion playbook via international game packages and multi-country hosting.
- That strategy can transform revenue streams but creates travel and competitive balance challenges for some teams.