GRIT: The Real Estate Growth Mindset Episode 144: From Tech to Real Estate: Glen Baker on Navigating Market Shifts and Scaling Up
In this episode of "GRIT: The Real Estate Growth Mindset," Brian Charlesworth welcomes Glen Baker, founder of the MorrisAgent Team, for a conversation about growing a business when the odds seem stacked against you. Glen shares his fascinating journey from selling a tech company for $91 million to diving into real estate after a personal tragedy, driven by a passion for improving customer experience.
Glen opens up about the challenges of expanding into new markets like Massachusetts, where he had to overhaul his processes without losing the "magic sauce" that makes his team successful. He explains the importance of having a consistent customer experience across all locations, regardless of the specific state regulations or contracting processes. Glen emphasizes that building a business in multiple markets is not for the faint of heart—it’s like setting up a whole new company each time—but once it’s operational, consistency in metrics and performance is critical to success.
The conversation also delves into how Glen uses Sisu to not only streamline operations but also to predict market trends. By analyzing Sisu data, Glen can foresee shifts in the market, which allows his team to stay ahead and make informed decisions. This ability to anticipate changes has led to a stronger performance in the final quarter of the year, with some agents expected to do 75% more business than the previous year.
Top Takeaways:
(2:15) What life event triggered a drastic career shift?
(6:28) Why are clients more than just transactions?
(9:18) How did a simple portal transform client trust?
(11:09) What’s driving expansion when others shrink?
(15:14) How are videos transforming agent relations?
(16:12) How new agents are closing $700k deals instantly
(17:19) Three components that run an entire real estate business
(18:43) How to see market shifts before they happen
(20:30) 15 minutes that keep the team on track
(22:21) The must-have report for every agent one-on-one
(27:11) From Doordash to deals: the power of client portals
If you're looking for strategies to enhance your client communication, recruit top talent, and expand your business in challenging times, don't miss out on Glen's advice on why now is the perfect time to leverage technology and boost your value in the real estate market.
About Glen Baker
Glen Baker is a leading real estate agent in North Jersey and the founder of the MorrisAgent Team. He specializes in helping individuals, investors, and developers find properties in Morris, Sussex, and Bergen counties. With a reputation built on trust and consistent results, Glen has earned a place among the top .05% of agents nationwide and has been recognized with the Circle of Excellence every year.
His team’s footprint extends across New Jersey and Massachusetts, with plans to expand into Delaware and Florida, guided by the principle of "No Surprises, Ever!"—a commitment to consistency, reliability, and transparency. The team is known for combining advanced digital tools with a seamless customer experience, ensuring that every transaction is smooth and transparent. Glen’s business is largely built on referrals and social media, reflecting his dedication to building lasting relationships.
Glen is also committed to giving back to the community, contributing over $300,000 in Hero Rewards through the Homes for Heroes program, where he is ranked #1 in New Jersey. Beyond real estate, Glen has an entrepreneurial background, having sold his last company for $91 million and serving in C-suite roles throughout corporate America. He also actively serves as the Deputy Chief of the Boonton Fire Department, advocates for suicide awareness, and fosters dogs with over 65 pups under his care to date.
Connect with Glen Baker Today!