It's a strange time to be a cyclist, a bike shop, or in the bike industry. Pro teams are scrounging for components. New frames are difficult to come by. Bike shops, swamped with extraordinary demand, are closing due to lack of supply. As an innovator in the bike industry to talks to bike shops and pro teams every day, Josh has practical insight into making the best of a problematic pipeline.
We also talk about how Silca goes about greenlighting a new product, marginal gains on gravel, and what Josh really wants marginal gainers to think about when we're on our bikes.
