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The Marketing Scientists

Navigating CMO Challenges and AI in Marketing with Drew Neisser

Jul 5, 2024
44:33

Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:

  • Are humans or AI better at acquiring traffic through content?
  • The top challenges CMOs are currently facing and strategies to overcome them
  • How to help your CEO understand the value of marketing

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