183: How to take on the 800lb gorilla with Russell McGuire and Ben White from Ironscales

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Ironscales has grown remarkably since its founding in 2014 (they have 7,000 customers!).  After years of success in the mid-market, it is now taking on the dominant player in the enterprise segment.  This is not easy to do!!! 

Learn in this episode:

• How the whole company needs to be ready to move up to enterprise
• How to support the sales team focused on the new segment
• And that outbound can work (and how!)
• Suite at the Four Seasons or a cabin in the woods?

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You might also like the following:
182: Being “me” focused during sales calls is slowly killing our connection with prospects
167: 2 approaches to bringing on your first sales team
123: Scott McCrady, CEO of SolCyber Managed Security Services, talks about the important role MSSP plays in today's cyber security market

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