
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 183: How to take on the 800lb gorilla with Russell McGuire and Ben White from Ironscales
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Ironscales has grown remarkably since its founding in 2014 (they have 7,000 customers!). After years of success in the mid-market, it is now taking on the dominant player in the enterprise segment. This is not easy to do!!!
Learn in this episode:
- How the whole company needs to be ready to move up to enterprise
- How to support the sales team focused on the new segment
- And that outbound can work (and how!)
- Suite at the Four Seasons or a cabin in the woods?
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You might also like the following:
182: Being “me” focused during sales calls is slowly killing our connection with prospects
167: 2 approaches to bringing on your first sales team
123: Scott McCrady, CEO of SolCyber Managed Security Services, talks about the important role MSSP plays in today's cyber security market
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