Today's guest is Will Ahmed, the Founder and CEO of WHOOP, a wearable fitness tracker that measures a few key metrics to help top athletes and everyday consumers achieve peak performance. You're going to learn that Will is an incredibly sharp young leader. Believe it or not, he's in his early 30s, running a company that was recently valued at $3.6 billion. Running a company at that level requires a whole other level of discipline, when it comes to focusing in on what truly matters. If you want to keep your business healthy, no matter what size a company you lead, it's imperative that you measure and keep your eyes on a few vital metrics at all times.

You're going to learn:

How problems with athletic overtraining led to a company that helps monitor sleep
The hidden side of sleep and the WHOOP tracker
How WHOOP can compete with the Apple Watch
How simple metrics lead to better decision-making
How Will went from student athlete to company builder
How Will maintains steady focus through delegation and meditation
Why the WHOOP business model emulates Peloton instead of FitBit
How to “Growtain” your customers
How to be excellent in multiple complication industries at once
How WHOOP built promotion partnerships with top athletes and sports networks
How to find and develop people who are high intensity AND high humility
Why WHOOP pays its employees to sleep
PLUS Will’s best advice for entrepreneurs

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The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

David Koechner, Lisa Corrao, Rob Maher and Matt Fernandez guest