Episode 162: Role of Sales in ABM

In this episode of Fullfunnel Live, we discussed with sales leader the role of sales in ABM.

Listen to learn:
•⁠ ⁠The role of AEs and SDRs in the ABM program
•⁠ ⁠The most successful account-based sales playbooks: key activities and metrics
•⁠ ⁠How sales should collaborate with marketing in ABM

💡 As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.

📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!

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Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/