The world’s first climate ad aired at the Super Bowl earlier this year. What was it? How did it crash the world’s biggest stage for advertisers? And how well did it resonate? Here to explain how a simple but beautiful story about the power of a mother’s love managed to pull people’s heartstrings (and their purses!) is climate marketing professor John Marshall from the advertising firm for planet Earth, Potential Energy Coalition. Here’s how the campaign hit a home run for climate action.

Created by TEDxLondon

Executive produced by Josie Colter

Produced by Ben Beheshty

Hosted by Maryam Pasha and Ben Hurst

Communications by Tara Cooper and Issey Gladston

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How climate crashed the Super Bowl