Coffee is great! Keeping it consistently great in the shop is a challenge and there are many tactics and tools to apply in learning more about coffee and applying what we learn in the shop. But what happens when we allow our pursuit of more coffee knowledge become a distraction from focusing on needed areas of improvement and maintenance in the cafe? 

Today on Shift Break we will be talking about how our focus on coffee, while needed to a degree, can become an escape from confronting, focusing on, and growing in other very important areas of the business and the relationship with people we manage in the shop.

Stay tuned for a new episode next week with returning guest Maxwell Dashwood talking about the need for maintenance of excellence in contrast to our pursuit of innovation and novelty. 

Related episodes:

• SHIFT BREAK : Trends You Can Ignore
• 502: Creating Meaningful Coffee Experiences
• 469: Unremarkable Hospitality and Cafe Terroir
• SHIFT BREAK: Reassessing Growth
• 390 : 7 Ways to be Consciously Competitive
• 275 : The Changing Landscape of Cafe Spaces w/ Dr. Jennifer Ferreira
• 421: Encore Episode: Simple, Powerful, Hospitality w/ Philip Paul Turner

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: 

https://calendly.com/chrisdeferio/30min 

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

The best and most revered espresso machines on the planet: www.lamarzoccousa.com