The Rebooting Show Henry Blodget on the media business in 2025
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May 20, 2025 
Henry Blodget, the mastermind behind Business Insider and now leading a new venture called Regenerator, shares insights on the media landscape's evolution. He discusses the decline of platform-driven distribution and the rise of subscription models as a robust alternative. Blodget emphasizes how venture capital has struggled to fit within media and highlights the challenges of capturing fragmented audience attention in the age of AI. He also examines innovative media approaches that resonate with younger audiences, ensuring traditional journalism adapts to modern demands.
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Phases of Digital Media Era
- The digital media era evolved in phases driven by new technology and distribution models.
- The current era favors direct relationships and niche content over platform-driven mass scale.
Shift from Platform to Direct
- Google's and Facebook's former role as primary distributors of text content is shrinking.
- Media must pivot back to building direct subscriber relationships for durability.
Durability of Subscription Model
- Subscription-based media is more durable and can still build large audiences over time.
- Building scale now requires a longer-term approach than quick venture capital growth.