Quite often, the most profitable businesses are not the sexiest ones. Those businesses don’t win awards or get front page stories, but they are the ones that are printing cash every year because their tech is essential. The guys at Hulk are one of those companies. They have developed a product that protects ESP cables- saving E&P’s thousands of dollars in cable damage, and averting potential downhole issues.

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00:00 - Intro
01:26 - HULK Product Line Overview
04:29 - Market Gap Filled by HULK
08:24 - Clamps on an ESP Explained
14:11 - Commercialization Journey
17:40 - Manufacturing Process Challenges
22:28 - New Product Deployment Strategies
24:10 - Luck vs Skill in Business
27:30 - Torque Specifications Explained
32:20 - Building a Successful Business
35:39 - Importance of Complimentary Skill Sets
36:40 - Growth of the Bakken Region
37:35 - Future Plans for Yell
43:20 - Challenges in Hiring Talent
47:30 - The BDE Show Insights

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