Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more.

00:00 Introduction

10:40 Nectar's Multi-Brand Approach in the Mattress Space

18:23 Building Custom Tools for Measurement

20:50 Differences Between Out-of-the-Box Tools and Custom Tools

24:04 Using Geo Tests to Validate Channel Performance

27:23 Measuring Efficiency and Performance Leading Up to a Holiday

35:01 The Importance of Process and Structure in Marketing

37:48 Benchmarking and Measuring Performance

44:20 Capturing Demand and Market Share

49:31 Building Custom Tools for Creative Analysis

55:37 Setting Up Tests and Analyzing Results

01:05:27 Optimizing YouTube Attribution and Engagement

01:10:07 Comparing Performance Across Platforms

01:13:02 Data-Driven Creative Optimization

Related episode: E001: A Deep Dive into Attribution and Measurement:https://youtu.be/2KGpQ7PAy9Y

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Bonus: The Vaizey View with Microsoft Gaming CEO Phil Spencer