40: MicroConf, Equity, and Corporate Entities

What’s equity? Ben determines how to break up partnership percentages for his company

Each partner will have their moment in the sun, and contribute more or less at various times

Forming an entity; should Ben’s business be an LLC, corporation, private company...?

Domain scheme options when it comes to handles and extensions

Ben’s next milestone is to do a small alpha, and charge people to use it

Embedding iframes, custom domain options, and promotions

How cagey to be about technology being used; the secret sauce and general public licenses

Learning how to pitch a product and what resonates with people

Tools can be improved, and education on how to use them needs to be provided

Is Slack the problem, or the people who use it?

On premise vs. Cloud options; the pros and cons