From an idea on the back of a napkin in 2011 to one of the fastest growing sports in the world, the Formula E story is one of risk-taking, set backs and extraordinary success. We speak to its founder Alejandro Agag about:

Getting momentum back after the pandemic
Secrets of a successful marketing campaign
How Formula E's innovating commercial electric vehicles
Why it's "compatible" not "competitive" with Formula 1
Gigamine and battery recycling
How the end of the combustion engine will promote electric racing

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Formula E's Alejandro Agag on building a global brand