Side Hustle School Ep. 3240 - Q&A: “Should I tell my clients I’m using AI?”
Nov 14, 2025
Explore the intriguing dilemma of disclosing AI use to clients. Discover the widespread adoption of AI tools across various fields and how it reshapes client expectations. Learn to emphasize outcomes rather than tools, ensuring value takes center stage in proposals. Chris offers practical tips for maintaining transparency without compromising trust, including using a brief contract statement. Lastly, consider providing a premium human-only option for clients hesitant about AI, while recognizing that most will still appreciate the benefits of technology.
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AI Is The Next Commonplace Writing Tool
- AI tools are the modern equivalents of long-standing writing aids like spellcheck and Grammarly.
- Widespread adoption means using AI is increasingly normal and expected in many workflows.
Marketer Uses AI Drafts Then Edits
- Rob, a marketer from Pittsburgh, drafts outlines with ChatGPT then polishes them by hand for clients.
- He finds work is faster and better but worries some clients have strong feelings about AI content.
Lead With Outcomes, Not Tools
- Lead client conversations with outcome metrics like open rates, shares, and conversions rather than tool usage.
- Include a short process snapshot noting AI may generate first drafts but you rewrite, fact-check, and optimize.