Why is the buzzword for 2022 “retention marketing”? 
How is the play-to-earn model going to grow next year?
Cross promotions are on the rise. 
Will the move to self-publishing be worth it?

We are here with the final episode of the Mobile Growth Crystal Ball series. Today we have Peggy Anne Salz (Mobile Groove) going into retention marketing, Keith Kawahata (AppLovin) who tells us about the play-to-earn model in games, Cameron Thom (Adikteev) who shares his thoughts on cross promotion and Jon Hook (BoomHits) bringing to the table his take on developers self-publishing their games.

KEY HIGHLIGHTS

🎈 Retention marketing – the new buzzword of 2022

🔋 The economics behind retention vs. acquisition

🛎 Retention strategies for 2022 

🔍  Web 3 – the latest emerging trend

🌊 The popularity of crypto gaming

🏹 The business model that allows all stakeholders to monetize a game

📣 Factors that contributed to the rise of cross promotion

💰 Performance retargeting was not universally adopted

🎤 Data science can help predict user behavior

🚴🏻‍♂️ The presence of self-serve tech platforms to facilitate self-publishing

🧦 A community to help fund game developers to self-publish

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/the-mobile-growth-crystal-ball-2022-predictions-part-3-peggy-anne-salz-keith-kawahata-cameron-thom-jon-hook/

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