Action Academy | Replace The Job You Hate With A Life You Love Buying a $1M Service Business? Here’s How to Double It with Marketing (Brien Gearin’s Exact Process)
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Apr 10, 2025 Brien Gearin, founder of Ricochet Marketing, specializes in scaling service businesses through digital marketing. He shares insights on transitioning from a side hustle to a thriving agency, emphasizing the importance of lead generation and a strong online presence. Brien also reveals the critical role of selecting effective domain names for SEO success. Additionally, he discusses strategic growth through customer acquisition, and the benefits of investing in marketing versus external investments, all while sharing personal anecdotes from his journey.
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Ricochet's Origin
- Brien Gearin started Ricochet Digital Marketing while working a day job, teaching himself marketing through online resources.
- He initially focused on Facebook ads but transitioned to a full-service marketing agency for home service providers.
Foundational Marketing
- Invest in a website, even a simple one, to establish an online presence.
- Then, create and optimize your Google Business Profile; it's free and highly effective.
Domain Importance
- Secure a relevant .com domain name.
- It significantly impacts SEO and brand recognition, as Brian L. learned with Action Academy.