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Buying a $1M Service Business? Here’s How to Double It with Marketing (Brien Gearin’s Exact Process)
Apr 10, 2025
Brien Gearin, founder of Ricochet Marketing, specializes in scaling service businesses through digital marketing. He shares insights on transitioning from a side hustle to a thriving agency, emphasizing the importance of lead generation and a strong online presence. Brien also reveals the critical role of selecting effective domain names for SEO success. Additionally, he discusses strategic growth through customer acquisition, and the benefits of investing in marketing versus external investments, all while sharing personal anecdotes from his journey.
34:14
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Quick takeaways
- Investing in service businesses with existing revenue streams allows new owners to scale efficiently by leveraging proven marketing strategies.
- Establishing a strong online presence through an optimized website and Google Business Profile is essential for attracting new customers.
Deep dives
Understanding the Service Business Landscape
Many potential entrepreneurs wonder what steps to take after acquiring a service business. The key is recognizing that successful companies often already have strong inbound processes or customer bases, making them ripe for scaling through proper marketing strategies. Focusing on businesses with existing value, such as those generating consistent revenue and customer referrals, allows new owners to build on a solid foundation rather than trying to resuscitate failing operations. This strategic approach emphasizes that a buyer should aim for companies that have great potential rather than attempting to turn around failing businesses.
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