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Science, Spoken

Apple's Biggest AI Challenge? Making It Behave

Jun 12, 2024
Apple's AI strategy focuses on privacy and integration into services like Siri. They prioritize data privacy in model development to reduce latency and minimize risks. Collaboration with OpenAI introduces chat GPT and a new writing assistant, but challenges remain in ensuring predictable AI behavior.
08:33

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Quick takeaways

  • Apple prioritizes user privacy in AI development by utilizing on-device processing and privacy safeguards.
  • Apple focuses on ensuring that AI technologies behave appropriately through careful handling of generative AI and privacy-focused measures.

Deep dives

Apple's Focus on Generative AI

Apple's recent focus on Generative AI, unveiled during the Worldwide Developer Conference (WWDC), aims to integrate this technology into its devices and applications. The company emphasized the importance of handling generative AI with care due to its data-hungry and error-prone nature. Apple showcased new capabilities, including an enhanced Siri voice assistant and privacy-focused measures to protect user data while leveraging AI models locally on devices.

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