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Digital CPA by CPA.com
Beyond the Point & Click: Mastering Tech Upskilling and Vertical Specialization in Accounting
Jul 8, 2024
Elinor Litwack, a Partner at GRF CPAs and a former Advisory Board member of Digital CPA, shares her insights on the essential need for technology upskilling among CPAs. She discusses the challenges firms face in adapting to new technologies and highlights the importance of advanced tech skills over basic ones. Elinor emphasizes vertical specialization for nonprofit clients and the role of AI in enhancing productivity. Learn about real-world examples of how tech transformation can lead to improved client engagement and operational efficiency.
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Quick takeaways
- Technology upskilling is essential for CPAs to bridge the skill gap and maximize the effectiveness of advanced tools in accounting practices.
- Firms that integrate tech training with industry knowledge enhance client relationships and proactively address client needs, creating a competitive advantage.
Deep dives
Current State of Technology Skills Among CPAs
Many mid to large CPA firms have recognized the critical role of technology in their practice and have integrated it into their operations. This evolution shows that firms now have dedicated tech teams or champions who emphasize technology's importance, moving beyond traditional accounting practices. There remains a common perception that while firms have adopted technology, there are still significant gaps in technical skills, particularly concerning the rapid evolution of tech tools available. The challenge lies in choosing the right technology and the continuous need for upskilling to ensure that teams stay current and effective.
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