
 Digital CPA by CPA.com
 Digital CPA by CPA.com Beyond the Point & Click: Mastering Tech Upskilling and Vertical Specialization in Accounting
 Jul 8, 2024 
 Elinor Litwack, a Partner at GRF CPAs and a former Advisory Board member of Digital CPA, shares her insights on the essential need for technology upskilling among CPAs. She discusses the challenges firms face in adapting to new technologies and highlights the importance of advanced tech skills over basic ones. Elinor emphasizes vertical specialization for nonprofit clients and the role of AI in enhancing productivity. Learn about real-world examples of how tech transformation can lead to improved client engagement and operational efficiency. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5 
 Intro 
 00:00 • 5min 
 Navigating Technology Skills in Accounting Firms 
 04:53 • 3min 
 Transforming Tech Skills: From QuickBooks to Advanced Accounting Solutions 
 08:18 • 4min 
 The Value of Vertical Specialization and Tech Upskilling in Accounting 
 12:04 • 6min 
 Embracing AI: Enhancing Productivity in Accounting 
 17:48 • 2min 
