From noodles to NASCAR: Fueling local growth with Cai Palmiter

In this episode of the Local Marketing Lab, Cai Palmiter, the VP of Marketing at JINYA, shares her marketing prowess and secret sauce for fueling local growth. With over two decades of experience in the restaurant and hospitality industry, Cai unveils a treasure trove of insights on how businesses can rev up their local presence, forge unbreakable community bonds, and craft unforgettable marketing campaigns that leave competitors in the dust.

Here are some topics discussed in the episode around fueling local growth:

• Importance of maintaining accurate and consistent online listings across multiple platforms.
• Strategies for leveraging social media to create buzz and promote new offerings or promotions.
• Ideas for engaging with the local community through events, partnerships, and charitable initiatives.
• Tips for creating unique and memorable marketing campaigns that stand out from competitors.
• Insights into developing effective loyalty programs and mobile apps to drive customer retention.

Resources

• Connect with Cai Palmiter on LinkedIn.
• Find a JINYA Ramen Bar near you.
• Check out how YEXT makes it easy to manage your online listings.

Other shout-outs

• Wendy’s, Jack in the Box, and White Castle — for great marketing efforts.
• Crumbl for sprouting everywhere and really taking off.
• Duck Donuts for their social media presence and creating personal experiences.