Interview with James (JD) Dillon - Defining The Role Of CMO - Episode #98

“You gotta be flexible but, not spineless.”

JD Dillon lives by the principle of "Mission First, People Always." A U.S. Army veteran and graduate of the United States Military Academy, JD has spent his career in Corporate America focused on profitable top-line growth while investing in individuals and organizational development.

Currently, the CMO for renewable energy upstart Tigo Energy, his career has spanned a variety of functions while being focused on bringing value to his customers and his employees.

Questions and topics we covered include:

• The unique marketing challenges within the energy sector.
• The mental frameworks every marketer needs to know, just to be a better professional.
• What does it mean to be a successful CMO?
• Who measures the success of a CMO’s work?
• What’s the right way to set expectations and manage-up when working with the CEO?
• JD’s approach to internal marketing and why all marketers need to learn this skill.
• The most important type of meeting CMOs need to have.
• Are organizational charts (company org. charts) still necessary?
• How marketing teams can use the RACI matrix to get tasks done faster.
• The “quick wins” new CMOs should focus on during their first 90 days.
• Can a marketer do sales and marketing at the same time?
• What are some “old-school” practices that still work, regardless of what changes are going on in the market?

And more!

You can say hello to James via his LinkedIn - https://www.linkedin.com/in/jd-dillon/