Ep 24 - How to Become A Brand Strategist with Tarena Lofton

On this episode of the #WorkinginTech livestream, we're joined by Tarena Lofton, a skilled content and social media specialist who has forged an exceptional career path through the art of storytelling. With a background in journalism and public relations, Tarena's expertise lies in translating complex concepts into easily digestible content tailored for specific audiences. Her journey has provided her with invaluable wisdom for professionals looking to understand their value in the workplace and align their careers with their unique skillsets. Throughout her career, Tarena has demonstrated her prowess by successfully coordinating and managing various content projects for upper management, generating significant brand growth and recognition for several brands and clients. As a content manager, she takes the lead in creating daily healthcare and health policy stories, strategically promoting that content across social platforms. During the conversation, Tarena shares her inspiring journey, highlighting how she leveraged her natural storytelling abilities to build a thriving career in content and social media management. She offers insights into effectively communicating intricate messages to diverse audiences and explores the transferable skills that have driven her success. With a goal to lead creative and innovative projects that resonate with a growing audience, Tarena exemplifies the power of authentic communication and strategic content creation. Tune in to gain valuable perspectives from her unique career path and approach to impactful storytelling in the digital age. 𝕏 CONNECT WITH ME ON SOCIALS 𝕏 Facebook: https://www.facebook.com/juwonthetechie/ Twitter: https://twitter.com/JuwonTheTechie Threads: https://www.threads.net/@juwonthetechie IG: https://www.instagram.com/juwonthetechie/ LinkedIn: https://www.linkedin.com/in/juwon-io/ Tiktok: https://www.tiktok.com/@juwonthetechie CONNECT WITH TARENA LinkedIn: https://www.linkedin.com/in/tarena-lofton-mpa/ CHAPTERS 0:35 - Intro 1:02 - Why Tech? 2:47 - Internship 4:40 - Stumbling Onto a Path 7:50 - Working in the U.S House of Representatives 10:36 - Moving to the Private Sector 11:58 - Power of Storytelling 15:40 - Using Transferable Skills 20:35 - Networking 22:05 - Starting Out New 24:45 - The Death of Digital Marketing? 27:15 - Growing a Brand 34:27 - Making Boring Content Fun 37:08 - Importance of Mentors 40:11 - Most Challenging Skill to Learn 44:00 - Typical Day 46:31 - Skills and Experiences from College 54:00 - Courses & Certifications 55:00 - “What I would do different” 59:35 - Final Words 1:00:15 - Conclusion