Full-Funnel B2B Marketing Show Episode 19. The role of content marketer with Louis Grenier
May 22, 2020
39:57
Never miss a new episode: https://sendfox.com/lp/mnyll3
Here are 7 features of the great content marketer.
1. Before writing any post, he dives deeply into your business, learning about ideal customer profiles, competitors, value proposition, reading reviews.
2. He aligns content with the business goals and users' buying process.
3. He isn't obsessed with one media or channel and understands how to leverage different channels.
4. He knows that distribution is crucial and knows how to distribute content to generate target traffic.
5. He knows how to use stories to engage the audience and organically promote your product.
6. He focuses on evergreen marketing principles instead of "1-hour" growth hacks.
7. He knows how to ask the right questions to extract the needs and interests of your audience and extract expertise from your company's key people to create valuable content.
Now, the question is where to find or how to train a great content marketer?
I sat down with Louis Grenier, Senior Marketing Strategist at Hotjar, to discuss:
- How to hire a great content marketer?
- What should be his first steps?
- What is the right compensation plan?
- What are right KPIs for content marketer
Listen to the new episode.
Resources:
https://www.linkedin.com/in/louisgrenier/
https://www.hotjar.com/
https://getleado.com/podcast/
https://getleado.com/podcast-lead-generation/
Here are 7 features of the great content marketer.
1. Before writing any post, he dives deeply into your business, learning about ideal customer profiles, competitors, value proposition, reading reviews.
2. He aligns content with the business goals and users' buying process.
3. He isn't obsessed with one media or channel and understands how to leverage different channels.
4. He knows that distribution is crucial and knows how to distribute content to generate target traffic.
5. He knows how to use stories to engage the audience and organically promote your product.
6. He focuses on evergreen marketing principles instead of "1-hour" growth hacks.
7. He knows how to ask the right questions to extract the needs and interests of your audience and extract expertise from your company's key people to create valuable content.
Now, the question is where to find or how to train a great content marketer?
I sat down with Louis Grenier, Senior Marketing Strategist at Hotjar, to discuss:
- How to hire a great content marketer?
- What should be his first steps?
- What is the right compensation plan?
- What are right KPIs for content marketer
Listen to the new episode.
Resources:
https://www.linkedin.com/in/louisgrenier/
https://www.hotjar.com/
https://getleado.com/podcast/
https://getleado.com/podcast-lead-generation/