Google's decision to phase out third-party cookies

Google announced that it would drop third-party cookies completely from its Chrome browser in 2024, affecting over 3 billion people worldwide. This decision is driven by privacy concerns, as people have become increasingly annoyed with online tracking. Other regions, such as Europe with its GDPR law, have already taken steps to protect user privacy. Advertisers heavily rely on third-party cookies for targeted advertising, and this change by Google could pose a challenge to their business models. However, Google is working on an alternative solution called the Privacy Sandbox, which involves grouping users based on their browsing history and sharing aggregated data with advertisers.