You've heard me talk about Both/And leadership and about Both/And business models. The ability to balance mission-driven, social impact work with sustainable profit and growth AT THE SAME TIME. It is possible, and it's not just a theory. Today, we talk with Jonathan Beck, someone who knows this firsthand. 

Today, Jonathan and I discuss the tension between purpose and profit and how to recognize if you are in a growth vs. survival mindset. He chats about how to integrate compassionate and impact-driven business practices while building a business and making a profit, how nonprofits can scale personalization to drive more impact, and how to leverage innovation to make a difference. Jonathan peels back the curtain on the surprising con being run by many leading CRM players on nonprofits and how we can create a marketplace of meaning. Finally, he shares how WeGive successfully models values such as transparency, honesty, and accountability to gain trust and build relationships that benefit the company and the customer at the same time.

To access the episode transcript, please search for the episode title at www.TheEmpathyEdge.com

Key Takeaways:

• In a non-profit organization, your donors are your customers. You should have an ideal donor in the same way that for-profit organizations have ideal clients. It’s not enough to just say “We need your help.”
• Non-profits are often so busy taking care of their mission and purpose that they forget to take care of their internal team. You must steward your own culture while trying to save the world.
• No matter the size of your organization, as a leader, you must model accountability and vulnerability with your team. This allows others to take responsibility for what they bring to the table.
• How to increase engagement is not a mystery. It all comes back to creating an environment where people know their contribution and perspective matters.

"Giving is going digital. Consumer expectations are that they have an incredible digital experience. It’s about trust and communication. It’s about a purchase of identity, ultimately." —  Jonathan Beck

From Our Partner:

SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.

Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.

About Jonathan Beck, Founder/CEO, WeGive

Jonathan Beck is a seasoned software and financial technology entrepreneur with a strong foundation in faith-based initiatives. After successful ventures in Silicon Valley, including as a founding team member for the global digital payments solution PayStand, Jonathan returned to his roots to make a meaningful impact in the nonprofit sector. He founded WeGive, a SaaS platform that empowers nonprofits and faith-based organizations with cutting-edge fundraising and donor engagement tools. With a passion for supporting mission-driven causes, Jonathan leverages his expertise to help organizations grow, engage supporters, and maximize their impact.

Connect with Jonathan:  

WeGive: wegive.com 

LinkedIn: linkedin.com/in/jonathanbeck1 

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