This week on the SBI Sales and Marketing Podcast we speak with Kay Kienast, a seasoned marketing executive, about how to develop your brand positioning and messaging in order to increase revenue growth.
We start the discussion by determining how to define your customer’s market problems and their pain. And she will explain how to articulate the opportunity provided to customer and prospects when solving their issues. Kay will continue the conversation by explaining how to calculate the cost of doing nothing for customers.
She’ll wrap up the show by giving the audience immediate take-aways on how to best determine your brand positioning and benefits.
