How Superplastic Built a Social Media-Native Character Universe

Paul Budnitz, founder of Superplastic, and Jennifer van Dijk, CEO of Superplastic, join Christina Des Vaux, head of marketing and platform at Village Global, on this episode. Takeaways:

• Superplastic is a creatively-led company that has managed to maintain its unique identity and artistic integrity while nevertheless running a thriving business.
• The team comes up with ideas for characters but the characters grow and change as the audience gives them their own identities.
• They’ve learned a lot from the people who make games and are willing to iterate and make changes quickly.
• They shy away from initiatives that would make money fairly easily but don’t grab the attention of the creative team.
• Paul says there is always a solution to everything and their job is to keep looking for it, whether that’s a creative solution or a business solution.
• They’ve created their own tech stack that enables them to create animations in hours that used to take weeks.
• Paul and Jennifer say that the edge is the new center of culture. The characters they’ve created are weird, but likeable.

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