Tame the Mobile Beast Make Your App Rise Above the Noise with Jonathan Kay, Founder & CEO of Apptopia
In today’s episode, host Tom Butta interviews Jonathan Kay, the Founder & CEO of Apptopia, in a discussion that covers past and current trends in the app market, the changing landscape of app usage, and how we are shifting towards better integrated design and functionality. Apptopia is a web-based market data and intelligence solution for mobile application developers which was founded back in 2011.
Tom and Jonathan also explore the concept of mega apps, where brands consolidate multiple apps into one platform. While this approach allows brands to provide a more streamlined and convenient user experience, there are also times when it might be impossible to serve each of your unique customer profiles within one singular app.
The interview further delves into how the economy impacts the mobile space, with Jonathan highlighting the trends observed in the travel, entertainment, and retail sectors. The results might be surprising as some key players have actually increased their usage and revenues during times of limited spending. Jonathan emphasizes the importance of brand loyalty and quality in a market driven by price-conscious consumers.
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Guest Bio
Jonathan Kay is the Co-Founder and CEO of Apptopia, the app data insights and intelligence company, with clients including Google, Zoom, Visa and NBC. A mobile pioneer, Kay entered the market in 2011 to add transparency to the mobile ecosystem through modeled data estimates, and level the playing field.
Starting Apptopia before there were even 100,000 different apps out in the market, Jonathan quickly saw that the best way for someone to differentiate themselves from the noise was through data. Apptopia’s most recent funding round came in 2021 when they secured their $20M Series C led by ABS Capital Partners.
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Guest Quote
“People now have more control over their data, and I think you're gonna see it get even more personalized because at the end of the day, it's just better for you. And I think once people just get more comfortable with it through repetitive, redundant education, they'll realize that more often than not, it provides you with a better experience.” - Jonathan Kay
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Time Stamps
*(01:11) Jonathan and Apptopia's background
*(03:39) How the App landscape has changed since 2011
*(04:45) What data signals you should be watching out for
*(08:05) Deep dive on how data is gathered and analyzed
*(10:38) One App to rule them all? Mega-Apps vs. Separation
*(14:26) The expansion of social media applications
*(16:09) Data privacy trends
*(20:40) Ways the economy impacts mobile usage
*(27:54) Rapid Fire Questions
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Links