Side Hustle School Ep. 3218 - TBT: I Built a Supplement Guide People Actually Trust
Oct 23, 2025
Discover how one TikTok video ignited a $40,000 affiliate business focused on supplements. Frustrated by misleading information, the creator developed a trusted guide that combines honesty and transparency. Learn about his journey from a simple comparison page to a thriving website, enhanced by a newsletter and savvy SEO tactics. Examine the challenges faced with AI traffic and the importance of maintaining control over an email list. This story highlights the power of evidence-based recommendations in the world of side hustles.
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Host Frames The Case Study Outcome
- Chris introduces Jesse's case: a part-time affiliate supplement guide making about $40,000 annually.
- He frames the project as helpful, trustworthy content that started with a TikTok on magnesium.
Viral TikTok Turned Into A Niche Site
- Jesse made one TikTok about magnesium that unexpectedly blew up and triggered deep audience questions.
- He converted that interest into a Notion guide, then a website called Supplement Clarity with affiliate links and a newsletter.
Convert Viral Interest Into A Durable Asset
- Turn a short viral moment into a durable asset by expanding into a dedicated site and email list.
- Add clear transparency, beginner guides, and affiliate links to build trust and monetize slowly.