Action Academy | Millionaire Mentorship For Your Life & Business BUILDING Businesses vs. BUYING Businesses (Which One Is Better???)
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Oct 6, 2025 The podcast dives into the debate of building versus buying businesses. It highlights the advantages of acquiring established companies, such as instant cash flow and a trained workforce. Brian shares his step-by-step approach to starting a business from scratch and emphasizes the importance of quick validation. Using analogies like the football field, he illustrates how buying can position you for faster success. Listeners will discover strategic insights on pricing, growth, and choosing the right business to buy for long-term benefits.
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Start By Solving Your Own Problem
- Solve a real problem yourself, document how you solved it, then help others for free to validate your offer.
- Race to your first dollar with a low, irresistible MVP price and iterate using customer feedback.
Validate With Free Work Then Charge
- Give away help for free multiple times until you can demonstrate repeatable results for others.
- Then launch an irresistible low-priced MVP, collect testimonials, and raise prices as conversions stay strong.
Use Conversion To Set Price
- Price until you convert roughly 30% of sales calls; if conversion is higher, raise prices aggressively.
- Treat conversion rates as a pricing signal and focus on improving sales to hit that sweet spot.