Investigative journalist Barry Meyer, author of 'Pain Killer: An Empire of Deceit and the Origin of America's Opioid Epidemic', discusses how Purdue Pharma manipulated the market with OxyContin, the corruption and deception surrounding the drug, the influence on the medical profession, the global consumption of opioids, and a shift in overdoses to illicit drugs.
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Quick takeaways
Purdue Pharma deceived doctors and the FDA by downplaying the strength and addictive potential of OxyContin, leading to widespread prescription and abuse.
The opioid crisis in America was fueled by the promotion of powerful opioids for general pain treatment, contrasting with more conservative approaches in other countries.
Deep dives
The Origins of the Opioid Crisis
The podcast episode discusses how Purdue Pharma's OxyContin flooded the market in the late 90s and early 2000s, laying the foundation for the current opioid crisis. Purdue Pharma marketed OxyContin as a safe and non-addictive painkiller, despite evidence suggesting otherwise. Through deceptive tactics and false claims, Purdue Pharma downplayed the drug's strength and addiction potential, convincing doctors to prescribe it for general pain treatment. The FDA also played a role by granting special approval based on insufficient evidence. Purdue Pharma engaged in a massive cover-up to hide the drug's growing abuse. The level of corruption and deception surrounding OxyContin's promotion and the concealment of information is shocking.
The Role of Purdue Pharma in OxyContin Dominance
Purdue Pharma made OxyContin dominant in the market by downplaying its strength and addictive potential. They convinced doctors that OxyContin was a safer alternative to other painkillers, even though it contained higher levels of narcotics. Purdue Pharma obtained a special label from the FDA that falsely claimed OxyContin was less likely to be abused. The company cherry-picked scientific information, spread false claims about addiction rates below 1%, and engaged in a massive cover-up. By manipulating the medical profession and adopting aggressive pain treatment standards, Purdue Pharma contributed to the widespread use of powerful opioids for even basic types of pain.
The Impact of the Opioid Crisis and Global Perspectives
The opioid crisis in America far exceeds that of other countries, with approximately 80 to 85% of all opioids consumed in the United States. The pain movement, which aimed to treat pain more aggressively, was initially well-intentioned but was later hijacked by pharmaceutical companies like Purdue Pharma. These companies promoted the use of powerful opioids for general pain treatment, leading to a surfeit of drugs and dependence issues. The United States' excessive use of opioids contrasts with more conservative approaches in other countries. While the exact percentage of opioid addicts who began with a prescription is debated, the majority of overdoses now involve illicit drugs like counterfeit fentanyl originating from drug cartels.
The author of “Pain Killer: An Empire of Deceit and the Origin of America's Opioid Epidemic” joins us to discuss how Oxycontin fueled the opioid crisis. Get the facts first on Morning Wire.
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