On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today.
Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.
The Happy Birthday App is a great retention strategy!
- It can Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products
- Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer
- Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business
- Improve your store's conversion rate — Data proves that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today.
…let’s jump into the show and learn more!
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