Garys Economics

Storytelling is how you win in politics now. This is why the far right is winning

33 snips
Sep 7, 2025
In times of crisis, storytelling becomes essential to connect and explain struggles. The far right has mastered this with simple, repetitive narratives focused on immigration. This episode dives into the importance of crafting compelling political stories to engage audiences. It explores how citizen journalists on social media wield power in shaping narratives. The discussion highlights the need to redirect focus from inequality to immigration, revealing the impact of media framing on public sentiment and political outcomes.
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INSIGHT

Control The Topic, Not Each Debate

  • Salience is about controlling what topic is visible, not winning each argument.
  • Make sure public discussion stays on the area where you are strongest to win influence.
ANECDOTE

Nick Ferrari Interview That Taught Salience

  • Gary recounts a Nick Ferrari interview where he was forced to discuss trivial consumption choices.
  • The example illustrates how hosts can constrain debate topics to control salience.
INSIGHT

Crisis Creates A Story Vacuum

  • Long economic decline creates high demand for new stories and alternatives.
  • The loudest new narrative wins because most voters want a simple explanation and hope.
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