No poll is perfect, but this year’s pollsters did better than average in predicting the presidential race, especially in swing states. What lessons can we learn, and why do pollsters need to tell the right story, not just get the right numbers?

Join Steve Odland and guest Clifford Young, President of Ipsos Public Affairs in the United States, to find out lessons learned from the 2024 cycle, the differences between public and private polling, and how pollsters find people to interview.

(00:40) Accuracy of Election Polls (02:06) Expectations vs. Reality in Polling (03:29) Methodological Bias in Polling (07:28) Senate and House Race Polling (10:18) Impact of Third-Party Candidates (14:02) Private vs. Public Polling (22:15) Polling Methodologies and Voter Rolls (26:13) International Polling Perspectives

For more from The Conference Board:

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Unpacking 2024’s Election Polling with Ipsos’ Clifford Young