(Almost) Reckless 1.5 - Ted Dennard
May 28, 2025
Ted Dennard, Founder and Head Beekeeper of Savannah Bee Company, shares his journey from a small-town childhood in St. Simons Island to revolutionizing honey branding. He passionately discusses the importance of authenticity in business, recounts his unique path of learning beekeeping through the Peace Corps, and reflects on failures as stepping stones to success. Ted emphasizes the value of teamwork and the significance of staying true to one’s story while navigating the complexities of growth without compromising integrity.
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Sell In Person First
- Test products face-to-face: Amy and Ted emphasize visiting stores and selling locally before scaling.
- Use in-person feedback to learn packaging, pricing, and customer preferences early.
Ignorance Can Be Productive
- Not knowing business norms can be an advantage because it prevents you from being deterred by perceived barriers.
- Ted says if he'd known how hard honey business is, he might never have started.
Business Is A Wave Count
- Business is like surfing: frequent wipeouts and incremental wave count build skill and occasional great rides hook you.
- The rhythm of failures and small wins sustains long-term entrepreneurship.
