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Collaboration is emphasized as a key element in achieving success in business and life. The speaker shares their personal experience, highlighting how collaboration transformed their life from bankruptcy to success. They emphasize the importance of becoming valuable oneself before collaborating with others in order to create mutual value. The speaker mentions specific examples of successful collaborations they had, such as collaborating with an e-commerce teacher to sell their products to a wider audience. They highlight the significance of connecting with people and giving value as the foundation for successful collaborations.