Transport Talks Behaviour change for net-zero mobility - Professor Lorraine Whitmarsh
Jan 20, 2022
26:17
A focus on people is central to the future of mobility. Behavioural and social science can help us better design our built environment and its transport system around users, and allow technology to improve the lives of individuals and society.
These are the words of Sir Patrick Vallance, the Government’s Chief Scientific Advisor and now familiar with the public due to his role in supporting the UK Government to address the Covid-19 pandemic. He wrote this in 2018 for the Government Office for Science report: A time of unprecedented change in the transport system.
We do indeed live in a time of unprecedented change, perhaps more so than ever, so it is a good time to explore the behaviour change for net zero mobility.
This podcast features an interview with Professor Lorraine Whitmarsh a psychologist – who this year received an MBE in recognition of work she has led on behaviour change and public engagement towards more sustainable futures.
Professor Lorraine Whitmarsh is Director of CAST and University of Bath environmental psychologist.
Future of Mobility report (2018) by the Government Office for Science: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/780868/future_of_mobility_final.pdf
These are the words of Sir Patrick Vallance, the Government’s Chief Scientific Advisor and now familiar with the public due to his role in supporting the UK Government to address the Covid-19 pandemic. He wrote this in 2018 for the Government Office for Science report: A time of unprecedented change in the transport system.
We do indeed live in a time of unprecedented change, perhaps more so than ever, so it is a good time to explore the behaviour change for net zero mobility.
This podcast features an interview with Professor Lorraine Whitmarsh a psychologist – who this year received an MBE in recognition of work she has led on behaviour change and public engagement towards more sustainable futures.
Professor Lorraine Whitmarsh is Director of CAST and University of Bath environmental psychologist.
Future of Mobility report (2018) by the Government Office for Science: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/780868/future_of_mobility_final.pdf