The Marketing Genius Behind Beats by Dre: Omar Johnson on Influence and Innovation

Ep. 203 Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.

From his groundbreaking ambush marketing strategies to his work in fusing music, sports, and tech, Omar has reshaped how brands connect with consumers. And now, as the founder of ØPUS Intelligence, he’s continuing to drive change—building world-class brands, championing diversity, and pushing for equity in corporate America.

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